First and foremost, I'm a mom who finds joy in nurturing my family, but I'm also an entrepreneur who believes in doing business in a way that feels cozy and authentic.
I'm not into hustle culture or high-pressure tactics —I prefer a more relaxed approach to entrepreneurship that allows me to focus on what really matters.
Hi, I’m Alicia.
My Journey
Howdy!
I realized that the key to sustainability was focusing on what I truly enjoyed and building from there. For me, that meant learning how to design better planner inserts for myself and my planner business. Learning how to write better and utilizing Chat GPT to help me form my own thoughts for writing blog post content and the very same words you are reading now around my website.
I decided to create content in a way that felt relaxed and enjoyable, even if it meant taking longer to grow my business by not over extending myself, taking a short break when I feel I needed it and enjoying an entire day off from looking at my Apple devices.
It was also a way of honoring time with my son, time for myself, and time for family and friendships while still leading with my entrepreneurial spirit.
It all started over 25+ years ago when I was a Graphic Design student at the Art Institute of Houston and remember thinking how I wanted to sell t-shirts on my own website. At the time I didn't know I had an Entrepreneurial Spirit living inside of me.
Fast forward, for the last 8+ years, the Entrepreneurial Spirit grew stronger. I struggled with the overwhelming pressure to "hustle."
I’d watch others go all-in and push themselves to the brink to grow their businesses, which often led to me feeling overstimulated and discouraged.
This cycle of starting and stopping side hustles over the last 8+ years left me feeling like I wasn't cut out for entrepreneurship. It wasn't until I accepted that I needed to do things at my own pace, truly plan out my business, and establish some sort of consistency, that I saw progress happening.
What I Do.
I design and create content that helps people get organized so they can find balance in their lives. I help others realize the power in forming your own life, even if all you can control is your side hustle on top of your 9-5 job.
I help others realize they can start an online business that they can grow into something they are proud of and making money from.
My goal is to provide you with insights, tips, and stories that inspire you to embrace a slower, more sustainable approach to entrepreneurship so you avoid the inevitable burnout.
Whether you're a parent juggling work and family or someone who just doesn't believe in the hustle, my content is here to support You.
It's NEVER too late to create the life you want.
Pinterest + Amazon Affiliate Marketer
Cozy Entrepreneur + Digital Nomad
Graphic Designer + Brand Visionary
YouTuber + Podcaster
Writer + Blogger
Over 40 + Single Parent
Mom + Me
Let’s Collab.
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!